Reach South African tradespeople at the exact moment they're making a decision.
SiteKiln is where sole traders, small firms, subbies and apprentices go when they need a real answer. Sponsor a topic area. Category-exclusive, trust-preserving, no-competition guarantee.
Most trade marketing is interruption: adverts during football, leaflets in the van, banner ads ignored in 300ms. SiteKiln is different. When someone opens "Customer Won't Pay" at 11pm, they're not browsing - they're solving a problem. A single relevant sponsor, mentioned once, matters.
SiteKiln is the most comprehensive free resource for South African construction workers - 165 guides, 40 templates, 40 free tools and 35 printable reference cards covering payment, contracts, safety, tax, insurance, disputes, pricing, building regulations and more.
Every visitor works in or around South African construction. Sole traders, small firms, apprentices, site managers, subcontractors - the people who buy insurance, tools, training, accounting software, legal services and vehicles. Your exact customers, reading content they trust, at the moment they need your product most.
We don't run banner ads, ad networks or programmatic placements. SiteKiln is funded by a small number of category-exclusive sponsors - one per section, clearly labelled, no editorial control. Your competitors will never appear alongside your name. That's a guarantee, not a feature.
Email advertise@kilnguides.co.uk or jump to the enquiry form. We reply within one working day.
Who reads SiteKiln
165
Free guides
40
Templates
40
Free tools
35
Reference cards
South African construction workers - sole traders, small firms, apprentices, site managers, subcontractors. Most visitors arrive in a moment of need. Traffic data updated monthly. Full media kit available on request - hello@kilnguides.co.uk
What sponsorship looks like
Section Bundle (most popular)
Founding-sponsor rates available - get in touch
Your brand across an entire topic area - every guide, every matching tool, every matching reference card.
- "In partnership with [your brand]" on every guide in the section
- Your logo and link on the section index page
- Your logo on matching free tools ("This tool is brought to you by...")
- Your logo on matching printable reference cards - the ones tradespeople laminate and keep in their van for months
- Quarterly mention in the SiteKiln newsletter
- No-Competition Guarantee: no other business in your category appears anywhere in your section
Full Category Ownership
Founding-sponsor rates available - get in touch
Everything in the Section Bundle, plus:
- Monthly dedicated newsletter sponsorship when your section's content is featured
- Your logo on the matching Document Hub template category
- Quarterly social media mention (LinkedIn + Instagram)
- Complete ownership of every touchpoint in your category
Newsletter Sponsorship
Pricing on request
"This newsletter is brought to you by [your brand]" - top-of-email placement, reaching construction workers who've actively signed up for SiteKiln updates. One sponsor per send. Clearly labelled.
Trade Guide Sponsorship
Founding-sponsor rates available - get in touch
16 trade-specific first-year guides. Not a bundle - each one is a separate, exclusive sponsorship.
Every trade guide is a single, definitive guide that a new electrician, plumber, scaffolder or gas engineer will read in their first year - when they're choosing their tools, their insurance, their training provider, and their suppliers for the first time.
One sponsor per trade. No competitors. Your brand, your link, your name - on the guide that shapes their first buying decisions.
That's not an ad. That's being the brand they remember when they walk into the merchant for the first time.
| Trade | Natural sponsor fit |
|---|---|
| Electrician | NICEIC, NAPIT, electrical wholesalers, test equipment |
| Plumber | Plumbing merchants, tool brands, insurance |
| Carpenter | Timber merchants, tool brands, workwear |
| Gas Engineer | Boiler manufacturers, gas appliance brands |
| Kitchen & Bathroom Fitter | Kitchen suppliers, bathroom merchants |
| Scaffolder | NASC members, scaffold suppliers |
| Groundworker | Plant hire, tool brands, PPE |
| Window Fitter | SABS-approved glazing, frame suppliers |
| Flooring Specialist | Flooring suppliers, adhesive brands |
| + 7 more trades | Bricklayer, plasterer, painter, landscaper, roofer, tiler, general builder |
Document Builder Sponsorship
PremiumFounding-sponsor rates available - get in touch
SiteKiln has 12 document builders - RAMS, Method Statements, Handover Packs, Site Diaries, Toolbox Talks, Scaffold Inspection Registers, Snag Lists, Variation Orders, Waste Transfer Notes, Equipment Registers, Media Packs and more.
Tradespeople fill in their details and generate professional PDFs. Those PDFs get submitted to clients, principal contractors, and building control. Your brand goes with them - beyond the website, into the real world, onto desks you'd never reach with a banner ad.
- Your logo on every generated PDF - in the sponsor header, seen by everyone who receives the document
- "Supported by [your brand]" branding on the builder page itself
- Multiplied reach: each PDF is seen by the tradesperson, their client, and often the main contractor or building control - 3-5× the eyeballs per generation
- Category-exclusive: one sponsor per document type. Nobody else on your RAMS, your method statements, or your handover packs
- Documents are kept, filed and referred back to - your logo has a shelf life of months, not milliseconds
| Document Builder | Natural sponsor fit | Status |
|---|---|---|
| RAMS Builder | H&S consultancy, PPE, insurance | Available |
| Method Statement Builder | H&S consultancy, training providers | Available |
| Handover Pack Builder | Insurance, warranty providers, snagging | Available |
| Toolbox Talk Sheet | PPE, safety training, tool brands | Available |
| Scaffold Inspection Register | Scaffold suppliers, NASC members, PPE | Available |
| Site Diary | Construction software, project management | Available |
| Snag List Generator | Snagging services, warranty, insurance | Available |
| Variation Order Builder | Legal services, construction software | Available |
| Waste Transfer Note | Waste management, skip hire, recycling | Available |
| Equipment Register | Tool brands, asset tracking, insurance | Available |
| Media Pack Builder | Marketing services, review platforms | Available |
Available sections
| Section | Guides | Natural sponsor fit | Status |
|---|---|---|---|
| Starting Out | 3 | Training providers, CITB, card schemes | Available |
| Contracts & Disputes | 6 | Construction law, mediation, adjudication | Available |
| Running the Business | 12 | Accountancy, fleet, business services | Taken - The Online Accountant |
| Tool Theft & Site Security | 2 | Tool brands, van security, insurance | Available |
| Mental Health & Wellbeing | 8 | Not available for sponsorship | Not available |
Why this is different from everything else you spend money on
Google Ads
You bid against your competitors. Every click costs R100-300. Your ad disappears the moment you stop paying. The customer sees four other ads on the same page.
Checkatrade / MyBuilder
You're listed alongside every competitor in your area. Leads cost R600-1,200 each. The customer is comparison-shopping by definition.
Trade magazines
Expensive. Your full-page ad sits next to your competitor's full-page ad. Readership is declining.
SiteKiln
Your brand is the only one in your category. Your competitors are locked out by contract. Your logo sits alongside trusted, legislation-backed content that people actually came here to read. And it doesn't disappear when you stop paying for clicks.
What sponsors get, and what they don't.
- What you get: Category exclusivity. Direct in-context exposure at the moment a tradesperson is solving a problem your product or service answers.
- What you don't get: Any influence over guide content. Any competing brand in your topic. Any dark-pattern retargeting of SiteKiln readers.
- What the tradesperson gets: A sponsor badge they can see, a sponsor they can ignore, and a guide that doesn't change because you paid.
Founding sponsors
We're looking for a small number of founding sponsors to launch with - brands that want to be first, not followers.
- Reduced rates locked for the first 6 months
- A permanent "Founding Sponsor" badge on their placement - even after rates move to standard
- First right of refusal if a competitor approaches us for any other section
- The credibility of being associated with SiteKiln from day one
Founding sponsor slots are limited by design. Once a category is taken, your competitor can't buy in.
Who we won't work with
Not every brand is right for SiteKiln. We won't accept sponsorship from:
- Payday lenders or high-cost credit
- Claims management companies
- Data brokers or surveillance tech
- Companies that profit from the problems our guides help people solve
- Anyone who wants editorial control over our content
If it conflicts with our mission of helping tradespeople, it's a no.
Interested?
Fill in the form below and we'll come back to you within 48 hours with availability for your category and a pricing proposal.
Or email us directly: hello@kilnguides.co.uk
SiteKiln is published by Kiln Network Ltd (company no. 17324534). All sponsorship is clearly labelled. SiteKiln retains full editorial independence - sponsors cannot influence, approve or veto guide content.